From backlog to browser. I steer the whole way.From backlogto browser.I steerthe whole way.

It all starts in Loos, at Notre-Dame du Sacré-Cœur, with a Bac Pro in Commerce, from 2018 to 2020.

Then Efficom, in Lille. First a Bachelor's (Bac+3) in marketing and digital communication, from 2020 to 2023. Then a Master's (Bac+5) in the same field, from 2024 to 2026.

In November 2022, I became a web designer and developer at WaterRower, in Tourcoing: a real site, followed across more than 600,000 sessions a year. The rest is in the next chapter.

I learned HTML, CSS and JavaScript by applying them: designing, customizing and maintaining web pages, with real front-end development experience.

I managed and improved waterrower.fr end to end: restructuring the navigation (−20% drop-off rate on product pages), speeding up pages, making sure everything looked right on every device.

Visit waterrower.fr (opens in a new tab)

I built and managed more than 30 product and transactional pages on Magento. Layouts were A/B tested: you don't guess what works, you measure it.

I tracked more than 600,000 sessions a year with Google Analytics and Hotjar, and delivered a monthly performance report with concrete recommendations for stakeholders.

To set the site's roadmap and quarterly OKRs, I gathered requirements in more than ten interviews with those same stakeholders.

A site this size needs daily upkeep: content to update, pages to build and consistency to keep across more than 600 pages, all living in the Jahia CMS.

When a page needed more than text, I went into code: HTML and CSS to bring in images, video and Lottie animations.

Visit sofinco.fr (opens in a new tab)

Then came the redesign, which I led end to end: reviewing the content of more than 600 pages, rethinking the information architecture, optimizing SEO, refreshing the design.

Within six months, organic traffic was up 30% and the bounce rate was down 18%.

Redesigning a site is one thing. Knowing what people do on it is better. I analyzed more than 500,000 sessions a month on the credit journeys with Google Analytics, ContentSquare and Eulerian: conversion funnels, heatmaps, multi-touch attribution.

I spotted more than fifteen friction points. Once they were fixed, the conversion rate rose by 22%.

Average load time went from 4.2 to 2.1 seconds.

To make it hold everywhere, I ran QA continuously: technical tests, debugging sessions and cross-browser audits.

For two years, I coordinated four teams (Marketing, IT, Content, UX/UI) in two-week sprints: more than 50 user stories, 12 releases shipped on time. On the quality side, more than 200 tests across about ten device types, and a mobile Core Web Vitals score that went from 65 to 92.

Before touching any code, I drew: more than twenty Figma mockups and prototypes to validate the experience before development.

Part of search now runs through AI. I rolled out a GEO strategy, meaning I worked on the site's visibility in generative search (ChatGPT, Gemini, Google AI Overviews), along with AI-assisted content workflows to produce faster.

Recurring reports are automated with N8N and Make: fewer manual steps, fewer errors.

I coach players of all ages and all levels, from U6–U12 up to seniors. I hold two official coaching diplomas.

I referee at the highest French national levels, in the Women's Elite league and the Men's Nationale 1, and in international tournaments: the Junior Nations Cup.

Coaching and refereeing are two ways of leading. I developed leadership, team management, decision-making and communication under pressure.

I'm a Product Owner: I run the backlog in Jira, write the user stories, set the roadmap and work in Scrum, in two-week sprints.

I build in HTML, CSS and JavaScript, with REST APIs when needed, on Jahia, Webflow, WordPress and Magento.

I also take care of what makes a site findable, fast and accessible: technical and on-page SEO, GEO, Core Web Vitals and Lighthouse. I know the WCAG standards and I can write accessible content; this site itself aims for level AA.

Google Analytics (GA4), ContentSquare, Eulerian and Hotjar to understand what visitors do. Cross-browser testing to check that everything holds. Figma and the Adobe suite to draw before building.

Claude Code, ChatGPT and Gemini to produce faster, GitHub Copilot to code, N8N and Make to automate whatever repeats.

Coordinating teams, listening, adapting, solving problems before they grow: I work on these as much as on tools.

I work in French, my native language, and in English, at a professional level.

A role as a webmaster, Product Owner or digital project manager.

What I bring: nearly four years creating, managing and optimizing high-traffic websites, from backlog to launch, and the habit of coordinating teams.

The NFL and the NBA.